Develop a simple product innovation and campaign to increase sales of an iconic brand.
Just because they’re called Kraft Singles that doesn’t mean they have to be enjoyed one at a time.
So, go ahead, embrace your inner Kraft fanatic and start stacking those slices.
PRODUCT INNOVATION: TWICE THE KRAFT IN HALF THE TIME
To make it even easier to enjoy multiple Kraft Singles at once, we’ll create limited-edition Kraft Doubles. Instead of the usual individually wrapped Kraft Singles, these packs will contain two slices in one wrapper.
MULTIPLE ONLINE AND PRINT POSTS
As a way to spread our message to use multiples, while also establishing our new “zany” tone, we’ll release a series of ads that can be used for social and print.
DOUBLE-DECKER FOOD TRUCK
During our campaign, our double-decker food trucks will hit the road and serve up the Kraft-iest of dishes to those that also believe one slice isn’t enough.
MAGIC KRAFT CUBE
We'll also create a promotional Magic Kraft Cube that people can consult with, if they find themselves asking, “Does this need another Single?”