COPYWRITER
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KRAFT SINGLES

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CHALLENGE

Develop a simple product innovation and campaign to increase sales of an iconic brand.

 
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OUR SOLUTION

Just because they’re called Kraft Singles that doesn’t mean they have to be enjoyed one at a time.

So, go ahead, embrace your inner Kraft fanatic and start stacking those slices.


PRODUCT INNOVATION: TWICE THE KRAFT IN HALF THE TIME

To make it even easier to enjoy multiple Kraft Singles at once, we’ll create limited-edition Kraft Doubles. Instead of the usual individually wrapped Kraft Singles, these packs will contain two slices in one wrapper.


MULTIPLE ONLINE AND PRINT POSTS

As a way to spread our message to use multiples, while also establishing our new “zany” tone, we’ll release a series of ads that can be used for social and print.


DOUBLE-DECKER FOOD TRUCK

During our campaign, our double-decker food trucks will hit the road and serve up the Kraft-iest of dishes to those that also believe one slice isn’t enough.


MAGIC KRAFT CUBE

We'll also create a promotional Magic Kraft Cube that people can consult with, if they find themselves asking, “Does this need another Single?”