D&AD SUBMISSION // ART DIRECTOR: ALOYSIUS ONG
THE CHALLENGE
Using only Facebook, get people to try Pact Coffee.
OUR CONCEPT
No matter how much time has past since you last talked, one cup of coffee is all it takes to reconnect with an old friend. Pact is here to prove sometimes the only difference between good coffee and great coffee is the company.
Pact will reconnect friends by arranging virtual coffee dates through Facebook.