COPYWRITER
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PHARMA WORK

PATIENT FACING CREATIVE// ART DIRECTOR: ERENE SEMANDERES


TRUETEAR

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THE CHALLENGE

Create a guided video for patients to learn how to use TrueTear; the first neurostimulation device that can help the production of natural tears.

For this project, I was responsible for writing the script, casting talent, and working with the director and production.


NUEDEXTA

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THE CHALLENGE

Simply explain what PBA (PseudoBulbar Affect) is and how taking NUEDEXTA can help patients reconnect to their loved ones.

To launch the NUEDEXTA rebrand, our team created a :60 centered around the idea that “the emotions that bring us together shouldn’t drive us apart.”


PATIENT BROCHURE

My art director partner and I also developed the NEUDEXTA brochure for doctor’s offices.


10-DAY SAMPLE STARTER KIT

We also created the NUEDEXTA 10-day sample starter kit box and accompanying print material.

Sample starter kit box

Sample starter kit box