Just because they’re called Kraft Singles that doesn’t mean each slice has to be enjoyed one at a time. Embrace your inner Kraft fanatic and start stacking those slices.
Mexican-inspired flavors served with a bigger, better, bolder Mid-Western bite.
We’re bringing more than just tacos to the table, we’re Taco John’s.
PRODUCT INNOVATION: TWICE THE KRAFT IN HALF THE TIME
To make it even easier to enjoy multiple Kraft Singles at once, we’ll create limited-edition Kraft Doubles. Instead of the usual individually wrapped Kraft Singles, these packs will contain two slices in one wrapper.
MULTIPLE ONLINE AND PRINT POSTS
As a way to spread our message to use multiples, while also establishing our new “zany” tone, we’ll release a series of ads that can be used for social and print.
DOUBLE-DECKER FOOD TRUCK
During our campaign, our double-decker food trucks will hit the road and serve up the Kraft-iest of dishes to those that also believe one slice isn’t enough.
MAGIC KRAFT CUBE
We'll also create a promotional Magic Kraft Cube that people can consult with, if they find themselves asking, “Does this need another Single?”