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WORLD WILDLIFE FUND

D&AD NEW BLOOD ENTRY// ART DIRECTOR: MEGAN VANDAGENS


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THE CHALLENGE

Increase membership enrollment and involvement in WWF's monthly donation program.

 
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OUR CONCEPT:

Introducing Paws Helping Paws.
A co-membership program that connects the ultimate animal lovers, pets and their owners, to animals in need.


Paws helping paws case study

Worldwide there are 295.5 million pet-owning households that spend an average of $785 on their pets annually.

With this insight in mind, we centered our new donation program around the special bond humans and animals share.

If our program were to go live today and every pet owning household pledged a small $8 donation to WWF, we could raise $2,364,000,000 in one month. 

Paws Helping Paws. Bringing pets and their owner's together behind one cause.