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WORLD WILDLIFE FUND

D&AD NEW BLOOD ENTRY// ART DIRECTOR: MEGAN VANDAGENS


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THE CHALLENGE

Increase membership enrollment and involvement in WWF's monthly donation program.

 
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OUR CONCEPT:

Introducing Paws Helping Paws.
A co-membership program that connects the ultimate animal lovers, pets and their owners, to animals in need.


Paws helping paws case study

Worldwide there are 295.5 million pet-owning households that spend an average of $785 on their pets annually.

With this knowledge in mind, we centered our revamped donation program around the special bond humans and animals share.

If our updated program went live today and every pet owning household pledged an $8 donation to WWF $2,364,000,000 could be raised in one month. 

Paws Helping Paws. Bringing pets and their owner's together behind one cause.