SARAFINA PERSAUD

SENIOR COPYWRITER

You know that one cool mom friend we all have?
The one who is always in the know, but not a know-it-all?
She has great style, but she’s not a snob about it.
She’s always real with you, always shares a deal with you, and always feels for you.  
She’s the friend you trust the most. And she probably shops at Kohl’s.  

This mom IS Kohl’s Mom.

OLV -
KOHL’S MOM LAUNCH :60

I still can’t believe that I was part of pitching, developing, and launching Kohl’s Mom—the brand’s first-ever human icon!

It was a joy to write scripts with the VML team and bring them to life with the help of WW7’s amazing directors, David Shafei and Sheena Brady, Mackcut’s expert editor, Pamela Petruski, and the talented Ellie Kemper.

SOCIAL -
KOHL’S MOM LAUNCH TEASER

On social, we teased who our Kohl’s Mom talent could be with a post the day before our first broadcast spots went live.

SOCIAL - KOHL’S MOM AMA

:60

You asked, and Kohl’s Mom is ready to answer! Whether it's questions about Kohl’s or back-to-school shopping tips, watch our AMA for exclusive advice from the one and only Kohl’s Mom.

:15

:06

BROADCAST -
BACK-TO-SCHOOL 2025

* Fall Social + Broadcast * Coming Soon

* Fall Social + Broadcast * Coming Soon