During my time at FCB Chicago, I had the opportunity to lead a variety of creative projects for Restasis, TrueTear and Nuedexta . Here are a few pieces I’m proud say and I helped make possible.
TRUETEAR
A tutorial video for TrueTear; the first neurostimulation device that can help patients produce more of their own natural tears.
I wrote the script, casted all the talent, and worked with the director and production to deliver this first of its kind tutorial.
NUEDEXTA
A commercial that simply explain what PBA (PseudoBulbar Affect) is and how taking NUEDEXTA can help patients reconnect to their loved ones.
To launch the NUEDEXTA rebrand, our team created a :60 centered around the idea that “the emotions that bring us together shouldn’t drive us apart.”
PATIENT BROCHURE
My art director partner and I also developed the NEUDEXTA brochure for doctor’s offices.
10-DAY SAMPLE STARTER KIT
We also created the NUEDEXTA 10-day sample starter kit box and the accompanying print material.
Sample starter kit box
