Create a campaign that gets people to chew more Juicy Fruit.
Chewing other gums can give you fresh breath, but chewing Juicy Fruit can give you weird thoughts.
Like, is there even fruit in Juicy Fruit?
Introducing juicy thoughts
To get people to start associating Juicy Fruit with thinking weirdly, every stick will come with a "Juicy Thought" to chew on.
SOcial Posts to Ponder
Bright, Juicy Fruit yellow, animated posts will get people to stop mindlessly scrolling and start thinking Juicy Thoughts.
Off the wall Out of Home
Because Juicy Thoughts can happen anywhere, OOH ads will appear in unexpected places with creative that plays off of their surroundings.
CHEW To play videos
Gum enthusiasts can see Juicy Thoughts come to life by downloading the app.
Using the camera on their phone or laptop, similar to Snapchat, Juicy Thoughts will play when a chewing motion is detected and stop when it's not.