COPYWRITER
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MICHELOB ULTRA PURE GOLD


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THE CHALLENGE

Create a disruptive :60 spot for the Super Bowl that promotes Michelob ULTRA’s Pure Gold, a USDA certified organic beer.

 
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OUR CONCEPT

We’ll cause over 110 million people to simultaneous experience something pure by using ASMR to speak volumes about our organic beer.


:60 spot (Headphones on, volume up)

 
 

YOUTUBE MASTHEAD & COMMENTS

 
 

earned on-air media


earned DIGITAL media