COPYWRITER
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MICHELOB ULTRA PURE GOLD


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THE CHALLENGE

Create a disruptive :60 spot for the Super Bowl that promotes Michelob ULTRA’s Pure Gold, a USDA certified organic beer.

 
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OUR CONCEPT

We’ll cause over 113 million people to simultaneous experience something pure by using ASMR to speak volumes about our organic beer.


:60 spot

 

To bring this “out there“ idea to the big game my partner, creative director, and I: developed the concept, wrote countless scripts, made story boards, recorded scratch VO for testing, and created bid decks for our top directors and talent choices.

 

YOUTUBE MASTHEAD & COMMENTS

 
 

earned on-air media


earned DIGITAL media