You know that one cool mom friend we all have?
The one who is always in the know, but not a know-it-all?
She has great style, but she’s not a snob about it.
She’s always real with you, always shares a deal with you, and always feels for you.
She’s the friend you trust the most. And she probably shops at Kohl’s.
This mom IS Kohl’s Mom.
Social Teasers
On social, we teased who our Kohl’s Mom talent could be with a post the day before our first broadcast spots went live.
And the big reveal! We shared a follow up post on the brand’s feed the next the next day, campaign launch day.
KOHL’S MOM Launch :60 OLV
I helped pitch, develop, and launch Kohl’s Mom—the brand’s first-ever icon!
It was a joy to write scripts with the VML team and bring them to life with the help of WW7’s amazing directors, David Shafei and Sheena Brady, Mackcut’s expert editor, Pamela Petruski, and the talented Ellie Kemper.